NEW BOOK RELEASE FROM: JUSTIN MICHAEL AND JONNY STAKER
NEW BOOK RELEASE FROM:
JUSTIN MICHAEL AND JONNY STAKER
Available worldwide in...
THE FRAME: Reveal the Unspoken Laws of Power, Status, and Influence.
Learn how to command ANY room, close deals faster, and win unspoken authority.
Book Launch Date: DECEMBER 9, 2025
BONUS: Get on the launch list to access an exclusive, never-released interview from Justin and Jonny reserved for early insiders only.
"If Bobby Axelrod and Logan Roy ever wrote a playbook, this would be it. The psychology that wins billion-dollar deals also wins hearts."
- Aaron Norris
Ever notice how some people effortlessly command a room, close deals with ease, and have others leaning in when they speak...
while others STRUGGLE to get taken seriously?
That’s not luck.
It’s Frame.
In The Frame, you’ll discover the hidden psychology that drives human behavior in business, leadership, and everyday influence.
These are the unspoken laws that quietly decide...
who’s followed
who’s respected, and
who gets results
...long before anyone says a word.
Whether you’re leading a team, building a business, or growing your personal brand, power and status aren’t about ego.
They’re about perception, positioning, and presence.
This book shows you how to shape all three...
without manipulation, posturing or playing small.
You don’t rise by working harder.
You rise by mastering HOW people see you.
Once you understand Frame, you’ll never look at influence, leadership, or communication the same way again.
If you’re ready to walk into any room and own it, not by force, but by presence, this book will show you how.
Those who’ve read The FRAME aren’t just recommending it.
They’re insisting others experience it.
Absolutely mind-blowing!
The book 'Frame' is absolutely mind-blowing! Why? It shows that sales is not a tactics game - it is a Frame Game where human behaviour still rules the room. If you want to have the right perspective on sales, this book is a must!
- Carlos Graña Sánchez
A powerful guide.
In a world where trust, signal, and human connection will set us apart, this book shows the path forward. It calls us to step beyond fear, stop second-guessing, and play life at full scale. A powerful guide for those ready to lead the future.
- Fiona Mary Ferrar
Immediately useful for client conversations
The Frame isn't just theory - it's about those rare moments when timing, presence, and confidence collide. Justin's writing slows you down, sharpens your awareness, and gives you the sense that you already know how the dice will fall. It's eloquent, descriptive, and immediately useful for client conversations.
- Howard Longstaff
Razor-sharp blueprint for power, authority & presence.
The Frame is a razor-sharp blueprint for power, authority, and presence. It strips away fluff and delivers glowing clarity: influence is not about chasing approval but commanding respect through silence, posture, and decisive words. This isn’t just a book; it’s a weapon for anyone ready to step into the room and own it.
- Malua Kamu
Best thing I've read this decade!
Transformational insights from a radical new approach to influencing. Completely game-changing - those OMG moments just keep coming! Brought to life with copious entertaining and enlightening case histories. Best thing I’ve read this decade.
- Graham Keen
A holy grail for getting everything you want.
If there was ever a holy grail for getting everything you want: career, partner, living your dream, The Frame is that book. Crafted by top-1% performers, it reveals the proven, unspoken power of frame to be noticed, chosen, and in control. Read it once, and life becomes before The Frame… and after.
- Lisa Marie Bauer
A lifelong principle for inner success and mindset.
The Frame goes far beyond tactics or LinkedIn content. It is profound, something that can serve as a lifelong principle for inner success and mindset, while also unlocking the ability to perform at the highest levels in sales or consulting. I highly recommend reading it, absorbing it deeply, and applying it daily. The results will be massive.
- Abhinav Gokllani
Feels like playing poker at the highest stakes!
The whole book drips with film noir
grit, like a Sin City voiceover, and feels like playing poker at the highest stakes where you never touch the cards, only the players. It is pure mindset and negotiation power, and
it left me knowing you never have to sell when you are the one they want.
- Hans van Elk
A playbook for winning in business, life & sales.
It’s as if The Robb Report took a joyride with Ian Fleming and brought Ray Dalio along for the heist. What you get is pure adrenaline, intelligence, and a playbook for winning in business, life, and sales.
- Marlena Aleksandra
BONUS: Get on the launch list to access an exclusive, never-released interview from Justin and Jonny reserved for early insiders only.
About the Authors
Justin Michael
Justin Michael is an internationally renowned outbound sales expert and bestselling author of ten books.
A former sales leader at Salesforce and LinkedIn, he went on to train teams at global companies, including HubSpot, creating frameworks now used by top performers across the SaaS industry.
His methodology has generated over $1 billion in pipeline for more than 200+ ventures, while his clients, including elite founders, CROs, and consultants, have become seven-figure leaders under his guidance.
Today, Justin is recognized as one of the premier executive coaches in the world, a strategist whose influence extends from high-growth startups to Fortune 500 boardrooms.
Jonny Staker
Jonny Staker is an entrepreneur, investor, and strategic advisor to founders and senior executives worldwide.
Over more than two decades, he has founded, scaled, and sold companies across multiple sectors, including a successful exit to a global private equity firm, helping create over $300 million in enterprise value.
Through his Vanquish companies and private advisory work he has guided hundreds of clients, from PE-backed CEOs and Deloitte and McKinsey partners to Sequoia-backed founders and leaders at companies including Google, Salesforce, and Toyota, by reshaping how they position, acquire, and scale, driving billions of dollars in revenue growth.
"I’ve spent most of my career around leaders, closers and communicators who can command a room. They can’t explain what it is that allows them to do this, they just “have it”. This book breaks down that “it” not into tactics, but into energy, composure and the discipline of detachment. This isn’t a book about selling. It’s about stillness, status and the power of presence. The Frame doesn’t teach you how to perform, it reminds you who you are when you stop trying."
- Kamila Hutchinson
THE FRAME: Reveal the Unspoken Laws of Power, Status, and Influence.
Launch Date: DECEMBER 9, 2025
"Most important book since 48 Laws of Power!"
- Willem Everstead
BONUS: Get on the launch list to access an exclusive, never-released interview from Justin and Jonny reserved for early insiders only.
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